Hero Lager - Echefula 🏅

Lagos Advertising and Ideas Festival (LAIF) Awards 2019 -

Gold, Out of Home category, Alcoholic Beverages.

Silver,  Radio category, Alcoholic Beverages.

Silver, Film category.

Hero Lager's campaign Echefula targeted at young Igbo people in the South East of Nigeria was a call to never forget their Igbo identities and culture. It features the use of the Igbo language, but most importantly, Nsibidi, an ancient and forgotten writing system indigenous to the peoples of South Southern and South Eastern Nigeria.