Hero Lager - Aha Gi Efula 🏅

Lagos Advertising and Ideas Festival (LAIF) Awards 2021 -
Silver, Digital and mobile category, Alcoholic Beverages
Bronze, Film category, Alcoholic Beverages
Bronze, Radio category, Alcoholic Beverages

Hero Lager's Aha Gi Efula, is a follow-up to the Echefula campaign. It focuses on legacy in Igbo culture passed on through name and the Igbo apprenticeship system which empowers and enriches many young Igbo people over the generations.

Hero Lager - Aha Gi Efula: Projects